Plenty of chapters. More to come.
Every time the industry changed shape, Empire Concepts changed with it.
- 2003
Empire Concepts opens
We launched making corporate films for businesses across Melbourne. The best training there is: find the story in any brief, on any budget.
- 2005
Detour de France
Our debut feature, shot on the road at the Tour de France. The first film to sell out both its sessions at MIFF.
- 2007
Detour the Movie
Our second feature. Stage by stage through the Tour, behind the scenes with the cycling press pack.
- 2008
Fox Sports at the Tour
Four years of nightly Tour de France coverage for Fox Sports, right up to Cadel Evans’ historic win in 2011.
- 2011
Backstage Pass
A new genre for pro cycling. Inside the GreenEDGE team bus, supplied to 150+ broadcasters before most teams had a channel.
- 2014
The World Cup in Brazil
Reporting nightly for SBS from the FIFA World Cup, following the Socceroos.
- 2017
All For One
Five years inside a pro team, told as a feature. Best Documentary Feature at MIFF and released in 43 cinemas.
- 2017
Podcasts and animation
Led content for one of Australia’s biggest wagering brands. The Punters Podcast hit number one in sport on Apple Podcasts, and our animated series CrownBet Sports Shorts drew millions of views by telling the stories without needing the licensed footage.
- 2020
Our own shows
Sport and Life with Sam Kekovich and Leon Wiegard, and The Detour with John Trevorrow. 450+ episodes and counting.
- 2022
United
Writer and director of six episodes inside Western United for Ten and Paramount+, from a $100m stadium build to finals.
- 2023
The JAM TV years
Three years as executive producer: A-Leagues All Access, The Longest Feud, the WBBL’s Both Sides of the Crease and The Kick That United a Nation.
- 2025
Racing with Bottas
Content and campaigns with F1 driver Valtteri Bottas, including an Oath Gin campaign that reached 4.5 million views and lifted sales.
- 2026
Strategy meets story
Launched Frank Plans and Stage Winner, built in house with AI, and put the same thinking to work on The Detour: 20 million views at the 2026 Tour de France. Plus RIVALS for Fox Sports and Kayo.
- Next →
The biggest chapter yet
Everything we’ve made since 2003, now amplified by AI. Bigger stories, built faster, for the brands and businesses ready to lead.
