Creative Vision.Leading the AI era.
Since 2003 we’ve shaped stories for the world’s biggest broadcasters and brands. Now we design the AI systems that help businesses think, create and grow, and we bring their people with us.
It started with one man and a camera inside pro cycling. Backstage Pass gave fans a seat on the team bus, and audiences around the world came along for the ride. That same storytelling craft now drives the AI we build, so businesses can tell it, sell it and scale it.
Your business, rebuilt for the AI era.
We map how your business really works, then build the AI around it and train your people to run it. You stay in charge. The busywork goes.
We build with AI every day, for ourselves first. Then we build it for you.
Assistants that know your business
Trained on your knowledge, your tone and your clients, so answers come fast and sound like you.
Content engines
Video, words and campaigns produced at a pace and quality a normal team can’t match.
Workflows that run themselves
The repetitive jobs automated, end to end, with people checking what matters.
Teams that lead with it
Hands on training so your people own the tools, not the other way round.
“Knowledge is power.”
And we keep getting sharper. Dan is one of just 700 people selected from 50,000 applicants for MasterClass Executive with Chicago Booth, learning AI and leadership from the people shaping both. Everything he learns goes straight into what we build for you.
- Paul KrugmanNobel Prize in Economics
- Indra NooyiFormer CEO, PepsiCo
- Ray DalioFounder, Bridgewater
- Mati StaniszewskiCo-founder, ElevenLabs
- Grant LeeCEO, Gamma
- Mark CubanEntrepreneur and investor
- Chicago BoothAI and strategy faculty
- Gary VaynerchukChairman, VaynerX
Story is still the engine.
The craft that built our name, sharpened by the tools we now build for others.
02.1Films & series
Documentaries, series and campaigns for broadcasters, brands and clubs. From the first idea to the final cut.
02.2Life Stories
The interviewer who got Pogačar, Botham and Hiddink talking will draw out yours. Since 2003 we’ve found the stories people didn’t know they had. Now we shape them into books written to publishing standard, for athletes, leaders, founders and families.
02.3Move first.
The businesses that move now set the pace. The rest spend years catching up. We arm your team with the AI tools to stay in front of the competition. Bring us the opportunity, the challenge or the ambition, and we’ll build it.
Stories that travelled.
Inside teams, clubs and lives most people never get to see.
Backstage Pass
Shot and cut by one man. Watched around the world.
WinnerBest DocumentaryMIFF 2017All For One
Five years with one team, told as a feature film.
United
A football club building a stadium and a community.
As Good As I Could
Allan Peiper, from a hard start to the Tour’s top step.
A-Leagues All Access
Behind the scenes of the grand final.
RIVALS
AFL, NRL and rugby stars head to head.
The Longest Feud
Chappell v Botham. Fifty years in one story.
The Kick That United a Nation
Aloisi’s penalty, told by those who were there.
A campaign with an F1 driver
4.5 million views and lifted sales.
The Detour
Cycling’s cult podcast. 20 million views at the 2026 Tour.
Sport and Life
Sam Kekovich and Leon Wiegard. 250+ episodes.
Founder · DirectorDan
Jones.
A one man band who learned the craft the hard way. Dan filmed, cut and told Backstage Pass himself, and the riders let him in closer than most cameras ever get. Now he builds the systems that help others tell their stories. He reads every email himself.
One of 700 selected from 50,000 applicants, in a cohort spanning 93 countries.
Got an idea?
Email Dan.
A story to tell, a business to bring into the AI era, a problem worth solving. The first conversation is on us.