# Empire Concepts

> Melbourne creative studio, founded in 2003 by documentary director and producer Dan Jones. Empire Concepts makes documentaries, series and campaigns for broadcasters and brands, turns people's lives into published quality books, and builds AI systems that help businesses create, work and grow faster. Contact: dan@empireconcepts.com.au

## What we do
- AI for business: strategy, custom AI tools, content engines, automated workflows and hands on team training. Clients bring the opportunity, Empire builds it.
- Films and series: documentaries, series and branded campaigns for broadcasters, brands and sporting clubs.
- Life Stories: memoirs and biographies for athletes, leaders, founders and families, drawn out through long form interviews and written to publishing standard.

## Dan Jones
- Founder and director of Empire Concepts. Melbourne, Australia.
- Created Backstage Pass (GreenEDGE Cycling, 2011 to 2017), supplied to 150+ broadcasters including NBC and ITV.
- Writer, producer and director of All For One, Best Documentary Feature at the Melbourne International Film Festival 2017.
- Writer and director of United (Ten, Paramount+). Executive producer at JAM TV 2023 to 2025: A-Leagues All Access, The Longest Feud, Both Sides of the Crease, The Kick That United a Nation.
- Producer of nightly Tour de France coverage for Fox Sports 2008 to 2011, including Cadel Evans' 2011 win. SBS reporter at the 2014 FIFA World Cup.
- 2026 cohort, MasterClass Executive with Chicago Booth (AI for Leaders).

## Built by Empire
- Frank Plans: plain English business plans built with AI. https://frankplans.com.au
- Stage Winner: a daily cycling game. https://stagewinner.com
- The Detour: cycling podcast and films since 2005. https://thedetour.online

## Pages
- [Home](https://empireconcepts.com.au/): services, AI, selected work, contact
- [Our Story](https://empireconcepts.com.au/story.html): timeline since 2003 and full work list

## Clients and collaborators
SBS, Network 10, Nine, Seven, Paramount+, Fox Sports, Foxtel, Kayo, Prime Video, NBC, ITV, Herald Sun, JAM TV, Ronde Media, Madman, Box to Box Films, GreenEDGE Cycling, Scott Sports, Cricket Australia, Football Australia, A-Leagues, Western United, Rexona, Jayco, Crown, Oath Gin, Santos Tour Down Under.